The former MG Rover Longbridge car plant is one of the most high profile and politically sensitive sites in the country. It extends to over 300 acres in size and in its time employed a workforce of over 6000. Today it represents one of the largest regeneration sites in the Country, with significant potential to provide for a transformational change to the south west Birmingham, the West Midlands region and beyond.

Planning Prospects worked with St Modwen Developments, the Homes and Communities Agency as well as Birmingham City Council and Bromsgrove District Council over a number of years in the delivery of an Area Action Plan which seeks to positively plan for the future of the area and provide for major new employment opportunities through development of a high technology business park, Regional Investment Site and other employment uses as well as new mixed use town centre, housing, community facilities and leisure development.

The scheme has the potential to create up to 10,000 new jobs, and deliver significant economic, social and environmental gains which will transform the area and boost the local and regional economy.

Planning Prospects have co-ordinated numerous planning applications, which over a number of years has made significant progress to this major regeneration project.  This includes a new mixed use town centre development comprising superstore, shops, restaurants, offices and hotel development as well as a new department store for Marks and Spencer which opened in 2015.  It has also included to date planning permissions for some 1,000 houses, community infrastructure, public parks and recreation facilities.  Planning Prospects are actively involved in the planning project management and preparation of a significant and extensive array of supporting technical information, with the applications including Environmental Impact Assessment.  Further development of the site is still ongoing with more development of homes and jobs planned.